|Primula ioessa is a deciduous perennial with deeply serratedd, medium green leaves, to 8 inches long. Produces umbels of 2 to 8 pendent, fragrant, mauve-pink to violet or white flowers, 1 inch wide, late in the season. Deep or partial shade in humus-rich, well-drained, moist soil, or grow under glass. May tolerate full sun if soil is kept moist. 12 inches tall and wide.